5. Project: OUYA: A New Kind of Video Game Console (Video Games) ; Earnings: $8,596,474
Source: Iconosquare
Gamers are loyal and very willing to buy the better mouse trap. The latest offering in this market is from the Ouya, Inc. Founder and CEO Julie Uhrman and designer by Yves Behar. They set a funding goal of $950,000 to build an open-source gaming console, made on an android platform, that can be connected a television. The end product makes games more accessible, less expensive, and the kit allows developers to create their own games as well. On 08/09/2012, 63,416 backers had shown their appreciation and excitement for the product by surpassing the expected funding by 904%.